As the Huffington Post article says, the moral legitimacy of the Congressional Black Caucus, and by extension that of the entire Black misleadership class, is nothing but a hollowed-out brand. The article is full of quotes from staffers and lobbyists about this or that CBC member’s “brand.”
In plain English, brands are purposeful, deliberate, manipulative lies.
Branding is a marketing strategy intended to evoke a given response in a target audience, summoning real or imagined memories, tastes, feelings or desires in order to get a response from the target audience which could not be obtained by appeals to fact or logic. When political players proudly admit among themselves that they are mere “brands,” Black politics as a progressive force in these United States is over. | Florida Courier
Revealed: How the CBC Leverages Blackness to Work as a Tool for Wall Street | breakingbrown.com
For years in many black political circles, there has been an ongoing discussion over the need for a firm that lobbies on behalf of black interests. As it turns out, however, the Congressional Black Caucus has been producing effective lobbyists for decades, it’s just that they’re lobbying against the interest of black people instead of in favor of those interests.
A bombshell Huffington Post report published last week details the sheer cravenness and hypocrisy of many CBC members. As the report thoroughly lays out, even though Wall St. systematically targets African-Americans with its mortgage fraud schemes, members of the CBC have been actively doing Wall Street’s bidding, even working to upend legislation intended to rein in the worst offenses of the greediest banks.