Facebook is axing its privacy option that enables users to be unsearchable. Not to be outdone, Google plans to sell users' endorsements as a social marketing tool.
In a nutshell: Get ready for less privacy and more ads -- the best of both worlds! (Sigh.) - Law and Daily Life
On privacy, it's Facebook and Google versus small tech
The tech industry can't be trusted on privacy. That's the message we're getting these days – the one we see in headlines about Google Glass and Prism, and in ad campaigns like Microsoft's "Scroogled." We experience it firsthand when targeted advertisements pop up in our news feed or our search results, and when our photos become the stuff of Web commercials. Browser cookies, webmail monitoring, and other intrusive practices may be perfectly defensible, but they don't poll well, and never have.A Guide To Fixing The Latest Privacy Attacks From Facebook And Google - Forbes
Facebook Privacy Tips - Social Media Settings
Facebook & Google Ads Invade: How To Take Back Your Privacy