If the obesity epidemic weren't clue enough, new estimates about U.S. media-viewing habits underscore that Americans are a lazy bunch. And it may be music to the ears of of pay-TV providers.
Average time spent with digital media per day will surpass TV-viewing time for the first time this year, researcher eMarketer estimated in a report Thursday. That's largely because the total amount of time spent with media has increased every year, though daily digital media consumption is expected to rise 16 percent this year versus a slight decline in TV consumption of less than 3 percent. - CNET News
In the years ahead, buying cable Internet as an add-on to your TV package might seem like a memory from a simpler time.
That's because many Americans are opting to skip the television part altogether and instead getting faster broadband connections.
According to Shalini Ramachandran and Martin Peers at the Wall Street Journal, Cablevision CEO James Dolan is the first of his colleagues to publicly acknowledge this reality.
There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute. According to the most recent cross-platform report [download page] from Nielsen, traditional TV consumption continues to drop off on a year-over-year basis among 18-24-year-olds, though the rate of decline slowed somewhat in Q1.
It seems like only December 2010 that Americans admitted to spending as much time on the internet as they did in front of their televisions. Less than three years later, one-third of America’s internet users—and more than 80% of the population is an internet user—say they would consider ditching TVs altogether, according to a new report by market research firm eMarketer.