|National Association of Black Journalists (Photo credit: Barack Obama)|
According to the 2010 United States Census, non-whites comprise nearly 35% of the U.S. population, but the study finds that people of color fill only 12% of the newsroom managerial positions at stations owned by ABC, Allbritton Communications, Belo Corporation, CBS, Cox Media Group, Fox Television Stations, Gannett, Hearst, Journal Broadcast, Lin Media, Media General, Meredith, NBC, Nexstar Broadcasting, E.W. Scripps Company, Post-Newsweek, Raycom Media, Sinclair Broadcasting and Tribune.
The study of network news organizations CBS, NBC, ABC, MSNBC and CNN show that people of color comprise 34% of newsroom managers and executives. Attempts to retrieve data from News Corporation/Fox News were unsuccessful.
NABJ’s survey examines senior-level personnel with the title of general manager, news director, assistant news director, managing editor, assignment manager, executive producer or web manager/director of digital media.
"This report highlights the urgent need for news organizations to go further to make newsrooms inclusive, and to clearly demonstrate that they truly value diversity in the workplace," said NABJ President Gregory Lee Jr. "While we are pleased to know there has been some increase in newsroom diversity, NABJ will continue to push to ensure that black journalists are provided the opportunity to attain executive positions. "
NABJ continues to examine diversity in newsrooms and urges mainstream media companies to reach out to NABJ to help them fill openings in their newsrooms.
It must be noted that NABJ’s report provides information that Congress ordered the Federal Communications Commission (FCC) to collect beginning in 1996.Section 257 of the amended Communications Act of 1934 mandates that the FCC "identify and eliminate, through regulatory action, market entry barriers for entrepreneurs and other small businesses in the provision and ownership of telecommunications and information services.”
Recent studies show people of color own less than 8% of all commercial radio stations and just more than 3% of all commercial television stations.
"The numbers in this report are discouraging,” said NABJ Vice President of Broadcast and television station report author Bob Butler. "What’s even more troubling is FCC’s own statute directs it to collect this data, but for some reason it is not doing so.”
NABJ welcomes the opportunity to partner with media companies to provide talent development training such as the "Advancing in Broadcast Management” NABJ Media Institute Seminar hosted along with the CBS Television Stations Group. NABJ is also able to assist stations in selecting candidates to fill openings in their newsrooms.