With just $0.05 a day, this Blueprint will make us strong, firm warriors in the battle to end poverty-->

Truth is in favor of you and me; for the truth of our enemies whom we have been serving here in the U.S.A. for over 400 years (whom we did not know to be our enemies by nature) is the truth that the Black Man must have knowledge of to be able to keep from falling into the deceiving traps that are being laid by our enemies to catch us in their way which is opposed to the way of righteous of whom we are members. ~ The Honorable Elijah Muhammad

Monday, August 13, 2012

Soft power - The Global Politics of Winning Friends and Influencing People

Joseph S. Nye, Jr.
Joseph S. Nye, Jr. (Photo credit: Wikipedia)
Soft power - Wikipedia, the free encyclopedia
Soft power is a concept developed by Joseph Nye to describe the ability to attract and co-opt rather than coerce and rather than using force or money as a means of persuasion.
Power is the ability to influence the behavior of others to get the outcomes you want and there are several ways one can achieve this: you can coerce them with threats; you can induce them with payments; or you can attract and co-opt them to want what you want. This soft power- getting others to want the outcomes you want- co-opts people rather than coerces them.  It can be contrasted with 'hard power', which is the use of coercion and payment. Soft power can be wielded not just by states but also by all actors in international politics, such as NGOs or international institutions.  It is also considered the "second face of power" that indirectly allows you to obtain the outcomes you want.


Related Resources:

Enhanced by Zemanta

DISCLAIMER

Know4LIFE's Raw Info. is a blog designed to bring alternative news and information that is relevant to the Black and disadvantaged communities. As such, any and all views and opinions expressed herein, regardless of authorship, do not represent the views or opinions of any author's employer or people, institutions or organizations that the author may or may not be related to or affiliated with unless explicitly stated otherwise. Raw Info. includes links to other sites/blogs operated by third parties. These links are provided for convenience and informational purposes only. As such, the information, opinions, products, and/or services contained therein do not reflect the views and opinions of or represent endorsement Know4LIFE. All images that appear on Raw Info. are under the copyright of their respective owners. Know4LIFE does not claim credit for any image unless explicitly stated. If you own the rights to any image appearing on Raw Info. and do not wish for it to appear, please notify Know4LIFE immediately and the image shall be promptly removed.