// Current TV
- We're watching: The camera that can recognise you from your Facebook picture every time you walk into a shop | Mail Online
- Facedeals: Facial recognition marketing stirs privacy discussion along with excitement - NY Daily News
A software engineer in my Facebook community wrote recently about his outrage that when he visited Disneyland, and went on a ride, the theme park offered him the photo of himself and his girlfriend to buy – with his credit card information already linked to it. He noted that he had never entered his name or information into anything at the theme park, or indicated that he wanted a photo, or alerted the humans at the ride to who he and his girlfriend were – so, he said, based on his professional experience, the system had to be using facial recognition technology. He had never signed an agreement allowing them to do so, and he declared that this use was illegal. He also claimed that Disney had recently shared data from facial-recognition technology with the United States military.
Yes, I know: it sounds like a paranoid rant.
Except that it turned out to be true. News21, supported by the Carnegie and Knight foundations, reports that Disney sites are indeed controlled by face-recognition technology, that the military is interested in the technology, and that the face-recognition contractor, Identix, has contracts with the US government – for technology that identifies individuals in a crowd.
In the film ‘Minority Report‘ individuals were constantly eye scanned unwillingly and advertisements would address people directly. Well this might come true sooner than we think only using facial-recognition technology rather than scanning eyes with already mounted cameras.