The Kaiser Family Foundation (KFF) has announced the launch of a national effort designed to mobilize African Americans and promote calls to action to prevent and reduce the further spread of HIV/AIDS.
Organized by the Black AIDS Media Partnership, a coalition of leading media companies, in collaboration with the CDC's Act Against AIDS campaign, the Greater Than AIDS initiative will broadcast public service ads to help strengthen a sense of community response by African Americans to the HIV/AIDS epidemic. Launched to coincide with National HIV Testing Day on June 27, the initiative focuses on six actions: being informed, using condoms, speaking openly, acting with respect, getting involved, and seeking testing and treatment. Read more...
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